Frequently Asked Questions

  1. What is the Lexmark BSD Showcase?
  2. What products and other information does the Lexmark BSD Showcase include?
  3. How will the Lexmark BSD Showcase help me?
  4. What does the Lexmark BSD Showcase cost?
  5. How do I add the Lexmark BSD Showcase to my site?
  6. How will customers access the Lexmark BSD Showcase on my site?
  7. How do you keep the Lexmark BSD Showcase content up to date?
  8. Who is WebCollage?
  9. Will the Lexmark BSD Showcase affect my site's performance?
  10. How do I get started with the Lexmark BSD Showcase?

1. What is the Lexmark BSD Showcase?

The Lexmark BSD Showcase is an online micro-site designed to help you sell Lexmark BSD products. It seamlessly integrates Lexmark BSD marketing content into your website, under your own brand. By delivering comprehensive information about Lexmark BSD products, education and promotions directly onto your website, the Showcase keeps customers and prospects on your site where they can easily get the information they need to research or make purchase decisions never having to leave your site to look elsewhere. You always maintain control of the customer. After you embed the Lexmark BSD Showcase onto your site, Lexmark BSD updates the information about new products, customer education and promotions automatically, requiring no action on your part.

You will be registering for access into a self-service portal, WebCollage Content Exchange, where you will receive easy to follow Lexmark BSD Showcase implementation instructions and access to view reports on the performance of your Lexmark BSD Showcase.

2. What products and other information does the Lexmark BSD Showcase include?

Your Lexmark BSD Showcase will only contain products and information related to the Lexmark BSD categories you are authorized to sell. You will specify your Lexmark BSD category selections during your application process. Lexmark BSD personnel will then authenticate your company and your category selections and a Lexmark BSD Showcase will be automatically built for your website according to your selections. It is that easy!

Further, at any time as your business changes you will be able to re-enter the self-service portal, WebCollage Content Exchange, where you will be able to add or remove Lexmark BSD categories that you sell. Lexmark BSD has an authorization interface into this portal and will approve your Lexmark BSD Showcase changes.

3. How will the Lexmark BSD Showcase help me?

  • Increased sales: Compelling marketing information from Lexmark BSD gives your customers all the information they need to make an informed purchase decision.
  • Increased customer loyalty: Customers will see you as a comprehensive, accurate source for Lexmark BSD and will be more likely to return to your site for further purchase research.
  • Site "stickiness": Customers are often lost when they search sites for information. The Lexmark BSD Showcase is comprised of their most compelling marketing assets and organized by Lexmark BSD for you to help drive sales. Your site visitors will stay on your site longer and the longer customers stay on your site, the more likely they are to buy from you.
  • Improved customer satisfaction: Your Lexmark BSD Showcase seamlessly integrates with your website. The Showcase appears to the customer as if the information is coming directly from you. Because Lexmark BSD uses the WebCollage syndication system to automate updates, customers always get complete and current product, education and promotion information.
  • Reduced cost of sales: Customers and your sales representatives can find answers to common questions directly from your website. That means fewer phone calls to your sales and customer support representatives.
  • Reduced website management costs: Content is delivered and updated by Lexmark BSD free of charge, freeing your staff to focus on your core business instead of maintaining Lexmark BSD product and marketing information for your website.
  • Solution performance and reliability: WebCollage's high-performance servers host the Lexmark BSD Showcase, and we verify that capacity never exceeds 50%. In addition, the Lexmark BSD Showcase and its content are cached on Akamai's edge network for additional performance and reliability.

4. What does the Lexmark BSD Showcase cost?

The Lexmark BSD Showcase costs you absolutely nothing. Totally funded by Lexmark BSD, it is one of the benefits you gain as a Lexmark BSD partner.

5. How do I add the Lexmark BSD Showcase to my site?

Anyone with access to your website pages - a Webmaster, programmer or developer can set up the Lexmark BSD Showcase for you - and it is a one time effort. Once you complete your application for the Lexmark BSD Showcase, your next step from here, you will receive entry into a self-service portal, WebCollage Content Exchange that contains easy to follow instructions.

At a glance, there are three quick steps:

  • Create a new, empty page on your site with the same "look and feel" as the rest of your site.
  • Copy one line of HTML code, provided in the WebCollage portal customized just for you, into the new page.
  • Create links to your new Lexmark BSD Showcase prominently promoting your Lexmark BSD Showcase and making it easy for your customers to find.

And you are LIVE!

6. How will customers access the Lexmark BSD Showcase on my site?

You will want to prominently promote the Lexmark BSD Showcase on your site and make it easy for your customers to find. Keeping the Lexmark BSD Showcase within 1 - 2 clicks from your home page delivers the best return for you. Common places for linking to the Lexmark BSD Showcase include creating text links or buttons, linking from existing Lexmark BSD logos or Authorized Dealer badges on your site, or linking from other promotional tiles or banners at any or all of the following site locations:

  • Your home page
  • A "shop by brand" page
  • A "Partners" page
  • Links that accompany search results when customers look for "Lexmark BSD", or their related categories other relevant terms
  • "See more Lexmark BSD products" and "See more content from Lexmark BSD" links on individual Lexmark BSD product pages

7. How do you keep the Lexmark BSD Showcase content up to date?

The Lexmark BSD Showcase is automatically updated on a regular basis with marketing assets provided directly from Lexmark BSD Web properties. All of the assets in the Lexmark BSD Showcase are selected and approved by Lexmark BSD. Lexmark BSD defines the update schedule and works proactively to align these updates with new product launches, branding updates and significant marketing promotions so that you benefit from time to market.

8. Who is WebCollage?

WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY. For more information, please visit: www.webcollage.com or call 1.212.563.2112.

9. Will the Lexmark BSD Showcase affect my site's performance?

The Lexmark BSD Showcase has no impact on non-Lexmark BSD areas of your site. To ensure that serving the Lexmark BSD content into your Showcase doesn't affect performance, WebCollage uses high performance servers and verifies that their capacity does not exceed 50%. This ensures industry-acceptable page load times during both normal operation and peak usage. The Lexmark BSD Showcase content is cached on Akamai's edge network for additional performance and reliability. WebCollage is committed to 99.95% up time, with a 100% up-time track record. For additional reliability, you can set up a failover URL and redirect visitors there in the event of a failure.

10. How do I get started with the Lexmark BSD Showcase?

Hit the Get Started button on the landing page of this site. This will allow you to complete some registration information about yourself and your company to apply for the Lexmark BSD Showcase.

Once approved, you will receive an email containing notification of Lexmark BSD's approval and a link into the self-service portal, WebCollage Content Exchange. Once in the portal, you will set up your own password enabling you to return at any time to make modifications to your Showcase and view reports. In the portal you will find easy to follow installation instructions enabling your Lexmark BSD Showcase to go live on your web site immediately.

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